YOUTUBE ADVERTISING

YouTube Ads are one of the most cost-effective advertising strategies available online today. One of our specialisms is producing engaging YouTube Video Ads and managing, optimising and scaling them on a monthly basis.

WHAT EXACTLY ARE YOUTUBE ADS?

Great question! There are 2 main YouTube Ads formats:

In-Stream Ads

In-Stream Ads are the most common type of YouTube Ads; you will most likely have seen them play before a video you chose to watch started playing. As a viewer, you have the option to either skip the ad after 5 seconds or continue watching it.

As an advertiser, if the viewer skips your ad before 30 seconds, or before your ad has finished if your ad is shorter than 30 seconds, whichever comes first, you don’t pay a penny. So that’s free brand awareness if they do skip! 

Discovery Ads

YouTube-Search-Results-Discovery-Ad-JPEG

Discovery Ads work slightly differently to In-Stream Ads. They appear in the YouTube Search Results, the YouTube.com home page and on YouTube watch pages. When a viewer clicks on your ad, they’ll be taken to that ads videos watch page to watch the video.

As an advertiser on YouTube, you only pay when someone actually chooses to watch your ad by clicking on it.

YouTube Discovery Ads work most effectively for longer form videos, such as educational and instructional videos.

Is Your Business Ready For YouTube Ads?

If you’re ready to start generating leads and customers with YouTube Video Ads, we can put together a tailored quotation and unique strategy for your YouTube Ads Campaign.

Get Your Free YouTube Ads Proposal

Reach Your Prospects

With powerful targeting options, we can directly target your YouTube Ads to your ideal customer

Drive Leads & Sales

Effective YouTube Video Ads, with the right message, will generate leads and sales for your business

Cost Effective

You only pay when someone watches your video ad in full/at least 30 seconds, or clicks to visit your website

Who Can We Target?

YouTube is owned by Google and is the second largest search engine in the world. Each month, over 1.3 billion monthly people use YouTube – that’s rapidly approaching the number of people using Facebook!

So there is a huge audience to position your brand in front of with YouTube Ads. We can show your ads to a very specific group of people, using some incredible targeting options, such as:

  • Where they are located

  • Demographics (e.g. gender and age)

  • Interests

  • Websites they’ve visited

  • What they’ve searched for on Google

  • Remarketing to your website visitors

  • And much, more more

Why Use YouTube Ads?

That’s a fair question! There are a huge number of advertising platforms and opportunities available today, such as Facebook, Google, Bing, Twitter, LinkedIn, etc. why should YouTube Ads form part of your overall advertising and marketing strategy?

Well, there are many reasons! But here are just 4 to whet your appetite:

  • Incredible Targeting – The granular targeting available on YouTube allows us to position your brand in front of your ideal customers and reduce wasted ad spend on people who are never going to become customers of yours

  • The Tracking – YouTube Ads provide extremely detailed tracking data, such as conversions, revenue generated, views, clicks, etc. All of this helps to optimise and scale your campaigns to success

  • Cost effective – One of the huge differences bettwen YouTube Ads and something like Facebook Ads, is that you only pay when someone actually chooses to watch and engage with your ads. And views can be as little as just £0.02!

  • The Platform – YouTube is the largest online video platform – and will be for many years to come! There are over 400 hours of video content uploaded to YouTube every minute; that’s a huge audience to position your brand in front of

Is Your Business Ready For YouTube Ads?

If you’re ready to start generating leads and customers with YouTube Video Ads, we can put together a tailored quotation and unique strategy for your YouTube Ads Campaign.

Get Your Free YouTube Ads Proposal

HOW WE WORK

There’s more to YouTube Ads than just producing great looking videos! Here’s the process we go through when creating a successful YouTube Video Ads Campaign that drives results: