If you’re ready to start generating leads and customers with YouTube Video Ads, get in touch with us to see how we can help your business.

Get Started With YouTube Video Ads


YouTube, owned by Google, is the second largest search engine in the world. And with over 1.3 billion users, there’s a huge audience to get your business in front of with YouTube Video Ads.

The YouTube Video Ads platform offers immensely powerful targeting options, such as:

  • Location (i.e. countries, cities, towns, postcodes)

  • Demographics (i.e. age, gender, parental status, household income)

  • Interests

  • Language

  • In-Market Audiences (target viewers based on their Google and YouTube search history)

  • Keywords

  • Placements (show your ads on specific YouTube videos)


The YouTube Ads network is part of Google’s advertising network, so it offers many different options for where your ads can be shown to reach your target audience. But don’t worry, we take the time to really understand your business and your business goals to determine which types of YouTube Video Ads to use for your campaign(s) that will deliver the best results, whilst also making sure that you don’t spend more than you need to. The main two options of YouTube Ads are:

YouTube In-Stream Ad

You’ve most likely seen these ‘In-Stream’ ads when you’ve been browsing on YouTube. They play before selected videos start playing and the can choose to either skip the ad after 5 seconds or continue watching it. If the viewer skips your ad before 30 seconds, or before your ad has finished if your ad is shorter than 30 seconds, you don’t pay a penny.

YouTube Discovery Ad

youtube discovery ad

YouTube Discovery Ads appear in the YouTube Search Results, as well as on YouTube watch pages and the YouTube mobile app. They include a thumbnail of your video, a title and up to 3 lines of text. When a user clicks on the ad, they’ll be taken to that ads watch page on YouTube and can click on a ‘Call-to-Action’, usually to a specific landing page on your website.


Each YouTube Advertising Campaign is unique, so once it’s up and running, we track, test and optimise your campaign and scale it once it’s proved it’s performing well and delivering a positive ROI to your business. We’ll also keep you updated regularly with monthly reports on how your campaign is performing, so you’ll be kept up to date at all times.


Step 1. Exploratory Session

Whilst YouTube Advertising is an amazing solution, it’s not suitable for every business; if your audience aren’t on YouTube, you’re not going to reach them with YouTube Advertising.

So the Discovery stage is where we really take the time to understand what your business is all about, who your target audience are, your business goals and much, much more. If we and you feel that we’re a good fit for each other and we are confident that we can deliver the results you’re after, we’ll move onto Step 2.

Step 2. Campaign Set-Up

At this stage we set up all the required accounts to manage your YouTube Advertising Campaign(s) and make sure everything is linked up and working as it should. We’ve made this process as efficient and pain-free as possible; we take care of everything!

Step 3. Video Ad Creation

Next, we start developing your YouTube Advertising Campaign(s). This includes working with you to determine the goal of your campaign, in-depth research, strategy planning, scriptwriting, storyboarding, filming and editing. Delivering a positive ROI for your business is just as important to us as it is to you, so our goal is focused on providing exactly that.

Step 4. Optimise and Scale

As with all advertising campaigns, it’s unlikely that you’ll see huge results from day one. To deliver a successful YouTube Advertising Campaign, we do a lot of optimisation and ultimately scaling once we see what’s working specifically for your video ads. We tend to see the best results after around 6-8 weeks, when you’ll start receiving a reliable source of new traffic to your website and ultimately, new leads and customers to your business.