Since Visual8 is making a purchase of its own live streaming kit this week, to be made available to clients as of April, I thought it a good idea to write a post on live streaming, what it is, its uses and its advantages. We hope our new live streaming services will be of great use to you in the future.

Now, what is it?

As you might have guessed, the clue is in the title, live streaming simply means you are able, with a camera and a computer, to have your events or broadcasts aired live to your audience’s devices without them having to download a file and watch it at a later time.

The development of live streaming is fairly recent as the technology needed broadband speeds to catch up in order for such a service to cope with showing data in real time. Techradar has a great article on how it all works which you can find here

Great, now what would you use it for?

Live streaming can be used across several platforms, YouTube Live, Facebook, Periscope and on your own website.

You can use live streaming at events to show them as they happen, for interviews, to showcase new products, the list goes on.

Yes, yes, I hear you say, but what are the advantages? Couldn’t we just pre-record all that stuff as with usual videos and save the trouble?

You could but the use of live streaming can really boost your audience engagement exponentially and engaging your audience is what video is all about. Being live adds a personal touch and lets your audience feel a part of what’s going on rather than just being a distant spectator. With live streaming you can allow your audience to see behind the scenes of your business, relate to the people there who make everything tick, and relate to you as a real person.

You can host Q&As responding to your audience’s questions as they ask them and gauge their immediate reactions. Being live can really allow you to shed the corporate barrier between you and your target audience.

Here at Visual8, we can’t wait to start offering this exciting new service.


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