So, you’ve heard of ‘Corporate Video’, but what exactly is it? Put simply, a Corporate Video is the production of a video by a business or organisation.

In this post, we’ll run through what Corporate Video is and how your business can benefit from it.

The possibilities of how you can use Corporate Video are endless. The majority of businesses use it to promote and raise awareness of their brand as a whole. However, Corporate Video can also be used for training your staff, filming live events and even communicating with your team.

How can you use Corporate Video?

Now you know what a Corporate Video is, you’re probably wondering how you can use it in your business. The answer is, there are infinite ways to use Corporate Video! Here are just a few…

Corporate Video

A typical Corporate Video includes interviews with key members of staff or the managerial team of your company or organisation, as well as showcasing what you do, how you do it and what makes you different and unique to your competitors.

But Corporate Video has come a long with since its establishment 20 or 30 years ago. They don’t have to be long, boring, uninspiring videos that people switch off from after 10 seconds. You can have a lot of fun with Corporate Video! They can be creative, funny, have a great story behind them, or even something completely off-the-wall! The possibilities are endless.

You can use your Corporate Video on your website to introduce your business to potential customers or clients. Another way to use your video is at conferences or events where you are exhibiting; videos are a brilliant way to capture the attention of passers-by at events and catch their eye.

Conference Video

Are you holding a conference for your business? Having a video produced of the day (or days) can reap huge rewards.

A short highlights video of your conference for example, will allow you to showcase it across your social media channels and your website, meaning that people who weren’t able to attend can see what a fantastic and beneficial day it was and encourage them to attend the next conference you’re holding.

Training Video

Maybe you have a team of staff across a number of locations and they all need regular training to ensure that they are aware of all the latest legislation within your industry. In the past, you perhaps organised your staff to attend a training session in-person. But this can be time-consuming, impractical and could actually be losing your company money.

Training Video is the solution you’ve been looking for! Once the video is produced it can be delivered again and again to as many people as you need. And your staff can go through the training videos when they have the time and at their own pace.

It is even possible to incorporate quizzes into your training videos, to make sure that your staff have understood the training.

Communications Video

If you send out regular newsletters or communications to your staff, then why not use video instead of text? A Communication Video is a fantastic way to communicate with your team; it allows you to deliver your message effectively and efficiently. It will also engage your staff much more than a text only newsletter.

People remember 20% of what they hear and 30% of what they see – but an incredible 70% of what they hear and see

Harvard Business Review

Wrapping Up…

I hope this has given you an understanding of Corporate Video and some inspiration for how you can use it in your business. If you would like to talk to us about a Corporate Video for your business, please feel free to get in touch and we’d be more than happy to have a chat with you about your ideas and goals.


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