WHAT IS 4K VIDEO?

I’m sure by now you’ve heard of 4K Televisions, or sometimes, as they’re referred to, ‘Ultra High Definition’ televisions. Somewhere else you’ve probably heard about 4K is through TV broadcasters advertisements, when they’re talking about showing programmes in Ultra HD.

4K simply means ‘four thousand’ and it gets its name from the approximately 4,000 pixels width  of the footage being filmed. To be precise, a 4K image has a horizontal dimension of 3840 pixels and a vertical dimension of 2160 pixels.

Footage filmed in 4K has four times more detail than footage filmed in high-definition and higher quality than anything you’ve probably seen before. And believe it or not, there are now 8K televisions and cameras! But we won’t get into that today!

4K is fast becoming the norm for recording and watching television and online videos today, due to the affordability of it’s technology and our thirst for higher quality video and TV content.

Here’s some examples comparing the different resolutions over the past few years:

Standard Definiton (SD) – 480P

High Definition (HD) – 720P

Full High Definition – 1080P

4K

As you can see from the examples above, 4K resolution offers a far superior picture quality in terms of clarity, detail and sharpness.

Since July 2016, here at Visual8, we’ve been filming all of our corporate video projects with our 4K camera, the Blackmagic URSA Mini 4.6K.

It’s a great camera to use from our point of view, but from our customers point of view, it offers them exceptional picture quality and shows off their business in the best possible light.

Future proofing your video content is something you should seriously consider for business; as with many technologies these days, things just keep getting better and better at a rate never before seen.

Using 4K video content is the perfect way to make sure your content will still look crisp, sharp and professional 3, 4, 5 years down the line from now.

Another benefit of filming in 4K is that we can reduce the resolution to suit your requirements; for example, if you wanted to upload your video to one of your social media channels that need video content in HD rather than 4K, we can easily to do this without reducing the quality of the image.

If we shot in HD however and you needed your video content in 4K, we’d have to scale up the size of the HD footage until it reached 4K resolution, but this would lead to serious image quality loss – not what you want to be doing.

I hope this short article has given you a better idea of 4K video content and the advantages it offers over lower resolution videos. If you’d like to discuss your video project, please feel free to get in touch.

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By | 2017-06-30T15:40:45+00:00 June 30th, 2017|Video Tips|0 Comments

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