Future proofing your video content is something you should seriously consider for business; as with many technologies these days, things just keep getting better and better at a rate never before seen.
Using 4K video content is the perfect way to make sure your content will still look crisp, sharp and professional 3, 4, 5 years down the line from now.
Another benefit of filming in 4K is that we can reduce the resolution to suit your requirements; for example, if you wanted to upload your video to one of your social media channels that need video content in HD rather than 4K, we can easily to do this without reducing the quality of the image.
If we shot in HD however and you needed your video content in 4K, we’d have to scale up the size of the HD footage until it reached 4K resolution, but this would lead to serious image quality loss – not what you want to be doing.
I hope this short article has given you a better idea of 4K video content and the advantages it offers over lower resolution videos. If you’d like to discuss your video project, please feel free to get in touch.