#1 Video increases the time customers spend on your site
It’s true. According to Mist Media including video increases the average customer time spent on your site by 88%.
People like to watch video, it keeps their attention longer than text or even pictures. Having a video on your site almost guarantees potential customers will remain on your page for much longer than if you didn’t. And the longer they stay, the more likely they are to buy!
#2 Increases Google Search Ranking
Being on the first page of Google is like gold dust. It ensures customers are going to find you ahead of your competition and are much more likely to visit your site than go trawling through all the other pages looking for somebody else. People like instant gratification.
Figures from Mist Media show that your site is 53% more likely to show up on the first page of Google if a video is included on your landing page, further driving those much desired sales in your direction.
#3 Video increases trust in your product
If you want to convince people of your product, the best way to do so is to show it in action.
On Digital Commerce 360, Cathy McManus, Marketing Director for StacksandStacks.com, says that test reveal that a consumer who views a product video is up to 144% more likely to add the product to his/her cart than a consumer who didn’t watch a video. Invodo also claims that 52% of customers who watch a product video feel more confident of their purchases than those who don’t.
#4 Video Marketing improves the effectiveness of email campaigns
According to Vidblog the inclusion of video boosts email opens by up to 13% and improves conversions by 21%.
#5 Video Marketing engages your audience and increases brand awareness
Video allows you to engage your audience’s emotions by telling your brand or company’s story, personalising and humanising you to your audience. Video gives the opportunity to leave your potential customer with a lasting impression.
Reports from Brainshark show that video equals higher viewer retention and information retained from one minute of video is the equivalent of 1.8 million words.
There can be no doubt that having a video on the landing page of your website or included in an email campaign can drastically increase conversions and lead to more sales for you and your company. For more information on video production and to find out how video can help your business, feel free to get in touch with us.