Whereas once video marketing used to be in the ‘nice-to-have’ tick list for any company, video has now well and truly moved over into the ‘must-have’ check list.

As you see the world move around to new and more far reaching marketing platforms, you may see that it is time to finally up your game and invest in a video for your company’s marketing plan.

It may be that one very large obsticle stands in your way: convincing your boss that video marketing is a worthwhile investment for the future.

Fortunately, there are so many encouraging arguments out there, persuading your boss might not be as hard as you may think. Let’s explore five key arguments that may help in your quest of bringing video marketing to your company.

#1 Improve SEO

Search Engine Optimisation is a tricky sea to navigate. With algorithms constantly changing it can be a challenge to keep your website at the top of the game on search engines such as Google. Having a video on your landing page, however, makes it over 50% more likely to appear on that sought-after first page on Google. If that isn’t enough to get your boss listening, I don’t know what would. Check out this article on shareaholic.com for indepth information on how video improves your website’s SEO.

#2 Trust and Engagement

We’ve said it before and we’ll say it again, video can help break down the walls between you and your target audience. Seeing real people working behind the scenes can really build a sense of trust for your target audience.

You are no longer a faceless corporation out to take their money, you are a team, humans to talk to and interact with. To convince your boss of this aspect, find videos that have encouraged you to buy or take action with certain companies when you were in a customer’s shoes. Show them how these videos won your loyalty to that particular company.

#3 Social Media Platforms

Like it or not, social media platforms are HUGE. With Facebook alone having 8 billion video views a day, companies cannot afford to be passing this golden goose by. People like watching video on their mobile devices and, what they like, they share. With each share, your reach grows and your potential audience increases. This report by Brafton reveals the biggest reasons video is the key to social marketing.

#4 Look at the Competition

If it’s one thing your boss will hate, its the competition running rings around your company. With so many companies realising the power of video, it is highly likely that your competitors will be making investments to start their own video journey, if they haven’t already.

Research what your competition is employing in their marketing arsenal. If they appear they are going to have the edge through video marketing, this more than anything else will make your boss sit up and listen.

#5 Boost Sales Online

It’s true. Consumers who watched an online video are twice as likely to make a purchase than those who didn’t view the video. Companies who have used video in their campaigns have seen a 40% boost in sales. Need to convince your boss? Internet Retailer proves how video can help build confidence in purchases.

What are you waiting for? March over to your boss right now and start convincing! The world of marketing doesn’t sleep so what are you waiting for???


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