Matt Holmes

About Matt Holmes

Matt Holmes is the founder of Visual8 Productions, which he started after graduating with a 1st Class (Hons) Degree in Film Production Technology and spending 4 years working at the BBC. Matt has a passion for all things video and film! From scriptwriting and concept creation, through to 4K and HD filming, video editing, motion graphics and video marketing, Matt works on a wide range of video productions for his clients.

How much does a Corporate Video cost?

HOW MUCH DOES CORPORATE VIDEO COST?

Using Corporate Video in your business, as part of your marketing arsenal is a fantastic strategy in today’s digital and online world. And perhaps you know this already…?

But what’s stopping you? Most likely, the cost. Or should I say, the perception of the cost.

It’s long been a belief that to be able to have, professional a corporate video for your business is going to cost a huge amount of hard earned money. But this couldn’t be further from the truth.

Typically, a high quality, professional corporate video from us, would cost in the region of £1500 – £5000.

What do you typically get?

What services are typically included?

  • Promo Video (s) | 90-120 secs

  • Social Media Video(s) | 20-30 secs

  • Production Time: 4-6 weeks

  • Analysis of your requirements

  • Creative and Experienced Team

  • Professional 4k Filming

  • Licensed Aerial Filming

  • Video Editing & Motion Graphics

  • Professional Voiceover Artist(s)

  • Professional Presenter(s)

  • Professional Actor(s)

  • Specialist Studio

  • Location Filming

IS YOUR BUSINESS READY FOR VIDEO?

If you’ve got a project in mind, why not request a quote! Or if you’d rather talk to one of our team about how video can help your business, feel free to get in touch with us

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So What Does A Corporate Video Actually Cost?

I guess that you’ve arrived at this page because you’re thinking about a Corporate Video for your business? And you’re no doubt asking yourself; how much does it cost and is it worth it?

Well, on the question of cost, as you read above, typically about £2,500. Although, if you have some particular requirements, you would need a much higher budget; options that can add to the cost include:

  • A particular or specially written music track

  • A well known Presenter or Voiceover Artist

  • Foreign Voiceover Artist(s)

  • A number of different filming locations

  • Aerial Filming

Is Corporate Video Actually Worth It?

As somebody who makes their living from corporate video, I am probably the wrong person to ask. But just take a look at some quotations from some trusted sources on the topic of corporate video:

59% of senior executives would rather watch a video than read text, Forbes Insight
76% of executives watch business videos at least once a week, including 40% who view them daily, Cisco
Where a web page has video, 60% of visitors will click to watch the videos before ever reading a word, PageWiz

Wrapping Up…

I hope this post has helped clear up a few questions you might have about how much a Corporate Video would cost and given you some food for thought on how to think about your budget and how much to spend.

45 Reasons why video should be in your Social Media Marketing Strategy

45 REASONS WHY VIDEO SHOULD BE IN YOUR SOCIAL MEDIA MARKETING STRATEGY

You’ve probably all heard about the wonders of video marketing by now and are probably wondering if all the hype is all it’s cracked up to be. Is video worth the investment for your company? The answer is a resounding YES. But don’t just take our word for it. Take a look at these 45 quotes and statistics from leading companies in the market place:

  1. By 2019, video will account for 80 percent of global internet traffic. (Cisco)
  2. By 2019, nearly a million minutes of video will be shared every second. (Cisco)
  3. By 2019, it would take an individual 5 million years to watch the all the video that will be shared each month. (Cisco)
  4. By 2019, video content will be the driving factor behind 85% of search traffic in the US. (Cisco)
  5. Video ad types will boom 184% from $9.9 billion to $28 billion in ad spend – making them the fastest growing ad type. (Cowen and Company)
  6. Social video generates 1200% more shares than text and images combined. (Brightcove)
  7. There were 7.2 Trillion cross-platform video views between March 2016, and March 2017. (Tubular Insights)
  8. 70% of marketers claim video generates more conversions than any other type of content. (Vidyard)
  9. 52% of marketing professionals worldwide insist that video is the type of content with the best ROI. (Social Media Today)
  10. 4X as many customers would rather watch a video about a product than read about it. (Animoto)
  11. Almost 50% of internet users look for videos related to a product or service before visiting a store. (Google)
  12. 53% of smartphone users feel more favourable towards companies whose mobile sites or apps provide instructional video content. (Google)
  13. 4 in 5 consumers believe that demo videos are helpful. Shoppers who view video are 1.81X more likely to purchase than non-viewers. (Animoto)
  14. 55% of people consume video content thoroughly. (HubSpot)
  15. 43% of people want to see more video content from marketers. (HubSpot)
  16. 500 million people are watching Facebook videos. (Tubular Insights)
  17. Facebook users watch approximately 100 million hours of video each day and Facebook has 8 billion daily video views. (CoSchedule)
  18. CEO Mark Zuckerberg has made clear his intention to transform Facebook to a video-first platform and that the app will be “all video” by 2021. (Quartz)
  19. The average percentage of people who viewed a 360-degree video was 28.81% higher than for the same video in a non 360-degree format. (Magnifyre)
  20. Live video content is on the rise — in fact, 14% of marketers experimented with it in 2016. (Social Media Examiner.)
  21. 43% marketers plan to use interactive video in 2017. (Wyzowl)
  22. 45% of people watch more than an hour of Facebook or YouTube videos a week. (Hubspot)
  23. 14% of marketers used live videos in their social media marketing in 2016. (Social Media Examiner)
  24. 44% of SMB owners and marketers plan to put money behind video content on Facebook in 2017. (Animoto)
  25. Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017. (Tubular Labs)
  26. On Facebook, as of June 2017, views on branded or sponsored video content were up a substantial 258% compared to Q2 of 2016. Additionally, uploads of this type of content exceeded even that figure by an imposing 311% growth over the last 15 months. (Tubular Insights)
  27. Most views on sponsored video content on Facebook were generated in both December 2016 and March 2017, with each month pulling in around 2.4 billion total views. (Tubular Insights)
  28. Both May and June of 2017 saw the highest number of sponsored videos uploaded to Facebook in over a year, at around 11,000 videos per month. (Tubular Insights)
  29. A Facebook video receives, on average, 135% more organic reach than a Facebook photo. (Socialbakers)
  30. Captions on Facebook video ads increase video view time by an average of 12%. (Facebook)
  31. 1.5 billion logged-in viewers visit YouTube every single month. (Tubular Insights)
  32. On average, YouTube viewers spend over an hour a day watching videos on mobile devices alone. (Tubular Insights)
  33. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the US. (Youtube)
  34. The number of channels earning six figures per year on YouTube is up 50% y/y. (Youtube)
  35. YouTube has over a billion users—almost one-third of all people on the internet—and everyday people watch hundreds of millions of hours on YouTube and generate billions of views. (Youtube)
  36. The number of hours that people spend watching videos on YouTube is increasing 60 percent year-over-year. (Youtube)
  37. The number of people watching YouTube has increased 40 percent year-over-year since March 2014. (Youtube)
  38. Half of 18 to 34-year-old YouTube users would drop what they’re doing to watch a new video by their favourite creator. (Google)
  39. More than 500 million hours of videos are watched on YouTube each day. (Ooyala)
  40. 72 Hours of video are uploaded to YouTube every 60 seconds. (Digimind)
  41. 85% of young people watch video on YouTube, 66% on Netflix, 62% on cable/satellite TV, and 53% on Facebook. (Tubular Insights)
  42. Roughly 1.6 billion views were generated on entertainment-related content alone, with the next-highest view count of 1 billion awarded to sports-based sponsored videos. (Tubular Insights)
  43. Views on sponsored content hosted on YouTube grew 99%. (Tubular Insights)
  44. In Q2 of 2017, sponsored content with a gaming bent pulled in an impressive 195 million views. The next-highest view count came from general interest clips at 120 million. (Tubular Insights)
  45. Entertainment, beauty, and science and technology genres rounded out the top five categories YouTube audiences were more than willing to give their attention to in terms of sponsored content in Q2 of this year. (Tubular Insights)

With such compelling figures and facts as these, can you really afford to not board the video train as it continues to gain momentum?

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What is 4K Video?

WHAT IS 4K VIDEO?

I’m sure by now you’ve heard of 4K Televisions, or sometimes, as they’re referred to, ‘Ultra High Definition’ televisions. Somewhere else you’ve probably heard about 4K is through TV broadcasters advertisements, when they’re talking about showing programmes in Ultra HD.

4K simply means ‘four thousand’ and it gets its name from the approximately 4,000 pixels width  of the footage being filmed. To be precise, a 4K image has a horizontal dimension of 3840 pixels and a vertical dimension of 2160 pixels.

Footage filmed in 4K has four times more detail than footage filmed in high-definition and higher quality than anything you’ve probably seen before. And believe it or not, there are now 8K televisions and cameras! But we won’t get into that today!

4K is fast becoming the norm for recording and watching television and online videos today, due to the affordability of it’s technology and our thirst for higher quality video and TV content.

Here’s some examples comparing the different resolutions over the past few years:

Standard Definiton (SD) – 480P

High Definition (HD) – 720P

Full High Definition – 1080P

4K

As you can see from the examples above, 4K resolution offers a far superior picture quality in terms of clarity, detail and sharpness.

Since July 2016, here at Visual8, we’ve been filming all of our corporate video projects with our 4K camera, the Blackmagic URSA Mini 4.6K.

It’s a great camera to use from our point of view, but from our customers point of view, it offers them exceptional picture quality and shows off their business in the best possible light.

Future proofing your video content is something you should seriously consider for business; as with many technologies these days, things just keep getting better and better at a rate never before seen.

Using 4K video content is the perfect way to make sure your content will still look crisp, sharp and professional 3, 4, 5 years down the line from now.

Another benefit of filming in 4K is that we can reduce the resolution to suit your requirements; for example, if you wanted to upload your video to one of your social media channels that need video content in HD rather than 4K, we can easily to do this without reducing the quality of the image.

If we shot in HD however and you needed your video content in 4K, we’d have to scale up the size of the HD footage until it reached 4K resolution, but this would lead to serious image quality loss – not what you want to be doing.

I hope this short article has given you a better idea of 4K video content and the advantages it offers over lower resolution videos. If you’d like to discuss your video project, please feel free to get in touch.

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5 Tips To Explode Your YouTube Channel

I’m sure you’ve heard of YouTube! And you probably hear about it more and more as we are now in a truly digital world, with online marketing becoming a huge part of many businesses marketing strategy.

Part of this online marketing strategy is video.

But don’t take my word for it!

78% of people watch videos online every week

Groupworks

93% of marketers use video for ‘Online Marketing’, ‘Sales’ and ‘Communication

ReelInReel

These figures (and there’s plenty more where they came from!) may not be enough to convince you to use video in your business. But maybe the following 4 reasons will:

  • Video converts better than long paragraphs of text
  • YouTube has 1 billion users, all over the world
  • Videos allow you to grow your organic and paid traffic to your website
  • Many studies have shown that your website is 53 times more likely to appear on page 1 of Google if you use video

With YouTube being the second largest search engine in the world, there is an abundance of traffic here just waiting for you.

Posting video content on your YouTube Channel is a powerful way to boost the visibility, credibility and authority of your business, large or small.

But how exactly do you harness the power of this incredible platform?

Read on to discover my 5 top tips for maximising the effectiveness of your YouTube Channel…

1. Be Consistent

The most popular YouTube Channels consistently upload video content. To get the most out of YouTube, you need to have video – and not just one – keep it coming!

Granted, there are some businesses that do great things with one video – (Dollar Shave Club is a perfect example – see video below) – but for most of us, we need to consistently push content out to our hungry audience. And even Dollar shave Club have continued to produce video content.

https://www.youtube.com/watch?v=ZUG9qYTJMsI

You haven’t got to go made here! But I’d suggest 1 or 2 videos per month to begin with and then see how you go from there.

2. Vary Your Content

To keep your audience engaged and hungry for your videos, you need to shake up the content you’re pushing out there.

So rather than lots of videos all about your business as a whole, why not try some of the following:

  • Tutorials
  • Product Demonstrations
  • Testimonials
  • Case Studies
  • ‘Day in The Life’ videos
  • Webinars
  • Company Promo Video

3. Optimise Your YouTube Channel Page

When your viewers click through to your YouTube Channel page, you don’t want them to be faced with a boring, uninspiring page, that doesn’t represent your business the way you want it to be represented.

When you’re logged into your YouTube account, it’s so easy to change:

  • Colours
  • Logos
  • Images
  • Links to your website
  • Links to your Social Media Channels
  • Channel Description
  • And so much more

YouTube Channel Homepage

Don’t forget, YouTube is still something that many businesses are yet to start using; so get ahead of your competition and build your brand on YouTube today.

If you can provide a fantastic first impression to viewers when they visit your YouTube Channel page, they will be far more likely to ‘Subscribe’ to your channel and they’ll then be notified when you release a new video – a ready and waiting audience!

4. Include a ‘Call-To-Action’

A ‘Call-to-Action’ (CTA) is an action that you want your viewers to take when they’ve watched your video; this could be one of the following, or something completely different:

  • Visit your website
  • Sign up to a free webinar you’re holding
  • Sign up for a free whitepaper download
  • Get in touch with you
  • Subscribe to your YouTube Channel
  • ‘Like’ your Facebook page
  • Sharing your video
  • Leave feedback on your video

You need to tell people what you want them to do, because most of them won’t do it on their own – they need a little nudge!

You can add these CTA’s directly into your video, by saying something along the lines of, for example, “click the link below to download a free copy of our latest…”.

You can then add the link as an ‘annotation’ in the video and/or put the link into the video description. Or even better, do both!

5. Think about your Video Titles

When people visit YouTube (and Google) they go there looking for something particular, using keywords.

Now, just to confuse you even more, a keyword is quite often made up of several words, for example:

How to grow tomatoes in my greenhouse

This, believe it or not, is a keyword! It’s what’s known as a long tail keyword and we usually recommend using long tail keywords because they are less competitive than non-long tail keywords, but still drive significant amounts of traffic.
So how do you decide upon your keywords and where do you put them?

To start with, go to YouTube and start typing into the search bar, something your ideal customer is likely to type in. YouTube will then show you what the most common keywords people use. Choose one of these as your keyword.

youtube search bar suggestions

Important point to note here – only use ONE KEYWORD PER VIDEO. Otherwise YouTube gets confused as to what your video is actually about!

Then, once you’ve chosen your keyword, this becomes your VIDEO TITLE.

Ideally, if you can, use your keyword at the beginning of your video title, as YouTube will read your video title from left to right, just like we do and it will give it a better ranking if your keyword is at the beginning.

You also need to include your keyword in the description of your video. Again, try and place this keyword as near to the beginning of your description as possible.

Wrapping up

I hope this short, brief guide has given you a bit of head start into getting your Business YouTube Channel off the ground.

If there’s anything you need help with or you have any questions, please don’t hesitate to get in touch with us and we’ll be more than happy to do whatever we can to get you up and running.


How much does video cost? Download our Video Pricing Brochure today!

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How to write a winning script for your next video

Scriptwriting isn’t something that comes naturally to a lot of people; there’s a way to do it and there’s a way not to do it.

I’m sure you’ve heard the phrase “a picture is worth a thousand words“, but did you know that, according to Forrester Research, “a 60 second video is worth 1.8 million words“?

Of course, the content of your script is crucial to deliver your core message to your target audience; but just as important is it’s structure and how it’s put together.

Here are our top tips when writing your next video script:

1. Don’t start with a blank sheet of paper

Staring at a blank sheet of paper can be a bit daunting! Using a scripting template allows you to structure your video script, as well as note down ideas for the visuals and any on-screen text that needs to be included.

2. ‘Hook’ your viewer in the first 8 seconds

With the average human attention span of around 8 seconds, it’s crucial that you give your viewer a reason to continue watching the rest of your video within the first 8 seconds.

Don’t waste these precious seconds showing your brand logo. By all means include your logo, but only when you’ve given your viewer a reason to stay and watch your video.

3. Say your ‘Target Keyword’ within the first 7-9 seconds

If you want your video to help with your search engine rankings (let’s face it, who doesn’t!) one great little tip is to say your target keyword within the first 7-9 seconds of your video.

This will massively help with your SEO (search engine optimisation) and confirm to the viewer that this is the video they need to watch.
Not sure what a ‘target keyword’ is? Here’s an example…

Let’s say you run an online store selling shoes and you want to create a video to promote a new line of ladies shoes you’ve just got in. The keyword you want to target could be “ladies shoes”. So your script could read something along the lines of:

“Hey guys, chances are you’re here because your looking for your next pair of ladies shoes that will…”

This technique is particularly beneficial when producing YouTube and product videos for your business.

4. Keep it as “short and sweet” as possible

Believe it or not, you can actually deliver a lot of content within a 60-90 second video. And if you keep your videos to this sort of duration, you’ll enjoy far higher conversions than if you produce 5-10 minute videos.

If you’re producing a promotional video for the home page of your website, for example and your ‘call-to-action’ is for the viewer to sign up for a free trial of your software or service.

If your video is 5 minutes long, there will be a high percentage of people who won’t watch right to the bitter end!

So the trick is to keep your video short, sweet and succinct; this way you’ll see a far higher number of viewers watch the whole of your video, including your call-to-action.

5. Stay on-topic

It might sound obvious, but you’d be surprised at the number of videos out there that just “waffle” and go off on tangents.

Your viewers have taken the time to come and watch your video, so make sure that you deliver what they’re looking for. Don’t start talking generally about what you can do for them; stay focused on the main subject of your video – your viewers will thank you for it!

6. Don’t sell

Presented in the right way, your product or service will sell itself. Everywhere we go these days, we are being sold; in the supermarket, in shopping centres and on the internet.

Don’t try and ‘sell’ your product or service, as this will put people’s guard up and they will most likely stop watching your video. Instead, just softly recommend the product or service, explaining that you have the solution they’ve been looking for.

7. Focus on benefits NOT features

Benefits and Features are two very different things…

Benefits (when it comes to your product or service) are things that will help your customer to complete the task or problem they are trying to accomplish. You could also class benefits as ‘results’ and focused solely on your customers thought process of “what’s in it for me?”

Here are some examples of benefits:

– “Generate leads, close deals & manage your pipeline with the Hubspot Growth Stack” (Hubspot)
– “Behavior analytics for driving growth” (Kissmetrics)
– “What’s making your visitors leave? Find out by seeing how users click and scroll through your website” (Crazy Egg)

Features, on the other hand, are details about a particular product or service. Here are some examples of features:

– “Batteries included”
– “Open 24 hours”
– “Free 30 day course”

So how do you apply this into your videos?

The best way is to think in terms of the results that your customers will have if they use your product or service. So taking the example features above:

– “Batteries included” – customer might think, “Great, I haven’t got to scramble around the house looking for batteries!)
– “Open 24 hours” – customer might think, “That’s perfect if I need to go and pick up some tablets during the night for my poorly child”
– “Free 30 day course” – customer might think, “That’s great that I don’t have to pay anything but can learn how to do

[blank] in 30 days”

Conclusion

I hope this post has been useful to you and that you’ve now got a much clearer idea on how to write your next video script.

It’s important that you don’t rush the scriptwriting process; take as much time as you need to get it right and always get feedback from friends and colleagues; you’ll find that you get so absorbed in it that you won’t notice little mistakes or how you can say something in a simpler, more effective way.


How much does video cost? Download our Video Pricing Brochure today!

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7 things to consider before starting your first video

So, you’re ready to start your first (or next) video production for your business. That’s great to hear! But don’t jump right in head first and make things up along the way! It’s worth taking the time to map out the scope of your video, because this will save you time and money, as well as ensure that your video meets and exceeds your expectations.

Here are the 7 things we recommend you think about before starting your first (or next) video project:

1. Define Your Goal

Without a definitive goal or objective for your video, you’re wasting your time, because you won’t know if your video has been a success. A goal for your video could be:

– Increase sales
– Increase number of newsletter sign-ups
– Download a free e-book
– Request a quotation for your services or products
– Increase brand awareness
– Improve your search engine rankings

A definitive goal for your video will help you to plan out a much more concise message that speaks directly to your target audience.

2. Understanding your target audience

The target audience for your video is another crucial thing to think about before you jump into producing your video. The worse thing you can do is produce your video for the wrong audience! Your target audience could be:

– Prospects
– Existing Customers
– Brand New Customers
– Your Employees

Once you understand who your target audience for a particular video, you will have a much clearer idea of the approach you need to take with your video, for example:

– Are you trying to sell a product or service?
– Do you want to provide valuable content to a prospect?
– Are you communicating a company update to your employees?
– Does your team need training on a new piece of legislation?

3. Style of your video

There are many different approaches you can take to the style of your video and each one has it’s place. Here are some different styles to consider:

– Communication Video (Live-Action)
– Promotional Video (Live-Action)
– Corporate Video (Live-Action)
– Training Video (Live-Action)
– 2D Animation Motion Graphics
– 3D Animation Motion Graphics
– 3D Character Animation
– Kinetic Typography Animation

Depending on your target audience and the message you want to deliver, will determine the style of video you need to produce. But there are no rules when it comes to the style of video; just think about the content you need to communicate, your brand, your target audience and where they are going to watch your video.

4. Video duration

If you’re planning on using your video online, we recommend that its duration doesn’t exceed 2 minutes. Sometimes 2 minutes won’t be enough time to communicate your message.

Having said this, you’ll be surprised just how much information you can deliver in a 2 minute video, but don’t over-stuff it – be brief and concise.

You have to remember that the human attention span is short – about 8 seconds! So it’s important that you grab your viewer’s attention within those first 8 seconds of your video.

If you can deliver your message within 60 seconds, you’ll have a much better chance of your audience watching your video from start to finish.

5. Number of videos

This relates to our previous tip (Video Duration). If you have a lot of content to deliver, it might be worth breaking it down into “bite-size” chunks to make it much easier for your audience to consume.

It also means that if your audience is looking for a particular piece of information, they haven’t got to skip through a 20 minute video to find it!

6. Timeline and deadline

Does your video need to be complete by a particular date to coincide with a product launch, for example? A lot of people want their video “yesterday”! But as I’m sure you know, quality takes time.

We recommend that you leave at least 4-6 weeks to produce your video, from concept creation and script writing through to filming, editing and delivery.

7. Budget

As with most things in life, you get what you pay for. Setting a realistic budget is an important thing to think about before going down the road of producing a video for your business. It’s only natural to want to save money and get the best value for the money you do spend.

But one of the best pieces of advice I can give you when thinking about how much to spend is this:

Think of your video as an investment. Very often, your video will be the first impression that a potential customer will have of your business. If they watch a poor quality video, it’s not going to convince them that the quality of your products or services are worth spending their hard earned money on. First impressions are everything in this industry; make it the best you can.

Conclusion

So there you have it, 7 things to consider before you produce your first (or next video). I really hope that this has been a useful article for you, but if you have any questions, please don’t hesitate to contact me on 01902 544 317 or matt@visual8.co.uk.

Once you’ve answered all of the above questions, you’re ready to get started on your first (or next) video!


How much does video cost? Download our Video Pricing Brochure today!

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Why You Need A Video Production Strategy

What is a Video Production Strategy?

Good question! A Video Production Strategy is essentially a ‘plan’ for how you want to ‘showcase’ or ‘share’ your video content; online and offline. It should also include details of what you want your videos to achieve for your business, for example:

– Increased brand awareness
– More leads and clients
– Showcase a new or existing product or service
– Promote your company online and/or offline

Even though posting videos online has proven to produce positive results and increased traffic to your website, randomly posting video will not get you too far in the online marketing world.

To succeed, you need to understand your audience, have a clear idea of the message you want to convey and also have a strong approach on how to persuade them in order to take a positive action after seeing your video(s).

Why online video drives more engagement

The Internet is an extremely visual medium with numerous options of entertainment for  users to get lost in, which makes it a marketer’s ideal tool and the worst nightmare at the same time!

It is the best tool to use because of the vast amount of impressions that you can get for a single piece of advertising while it can be a nightmare due to the amount of competition you have to face when using this medium.

However, if your approach is unique and attractive, you cannot go wrong online. Out of all the methods of digital marketing, online video has proven to be the most effective. Humans are naturally attracted to things that they can hear and see at the same time.

“1 minute of video is equivalent to 1.8 million words”

Forrester Research

If you put yourself in the shoes of your target prospect arriving on your website, would you rather read a long ream of text or watch an engaging, interesting and entertaining video that delivers the same message?

I’m sure you’d opt to watch the video! Not only because it’s more entertaining, but also because it’s more convenient. In this world of sharing experiences, videos dominate the list as one of the most “shareable” mediums as well, meaning that people who watch your video will want to share it with their contacts; increasing your brand awareness.

Why you need a video production strategy

One of the most important things you should remember when producing a video production strategy is that search engines like Google love video content and will favor your website over your competitors who don’t have a video.

Therefore, a well implemented video production strategy will help you secure a higher rank in search results. As mentioned above, a video allows you to tell a story of a thousand words in mere seconds.

The persuasive power of video is equally high. Since you grab the user both visually and audibly throughout your video, they are more likely to take action after watching it.

Next steps…

Ready to start your video journey? If you are, why not get in touch with us to discuss your video requirements and we can help you to develop your video production strategy.

If you’re not quite ready to start your video journey, we’d be more than happy to discuss video in more detail with you and show you what video can do for your business or organisation. So please feel free to contact us on 01902 544 317 or contact us directly at info@visual8.co.uk


How much does video cost? Download our Video Pricing Brochure today!

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8 Reasons Why Video Sells Your Business Online

8 Reasons Why Video Sells Your Business Online

Using online video as part of your marketing arsenal is a fantastic way to showcase your business to a wider audience. But not just any video.

If you own a business, I’m sure you take a huge amount of pride in the image you portray to the wider world and the customer service that you provide. Well your video needs to do the same and to the same high quality that your customers expect.

Using video is still by far one of the most effective ways of communicating with your customers and prospects online. Here are just 8 of the many reasons why using video online can help your business:

1. Make You Look More Professional

Having a slick, professional video on your website adds instant credibility to your business. Showing a great video, that is relevant to your visitors search, as soon as they land on your website, will really help to sell your products and services.

2. Improve Your Search Engine Rankings

Google loves video! And it will reward your website if you have a video on there with higher search engine rankings. Improved search engine rankings will increase the visibility of your website and the number of visitors you receive.

3. Share it on Social Media

I’m sure you know about the power that social media can have on a business’ marketing. And sharing visual content, particuarly video content, will really help to improve your brand awareness and get your message out there.

4. Get Ahead of Your Competition

There are still lots of businesses that haven’t yet harnessed the power of video. If you take the step into using video in your business, you will immediately have an advantage over your competitors.

5. Reach Further Afield

With the internet playing such a huge part of our daily lives, you have the power to extend your reach right across the country if you want, or even across the world. A strong, professional video has the potential to dramatically to market your business much further than has been previously possible.

6. Keep Visitors On Your Website Longer

Having a video on your website can keep your visitors on there far longer than if there wasn’t a video. This will encourage them to take a look around at what you offer, find out more about you and also decrease your bounce rate, which will in turn help your search engine optimisation (SEO).

7. Add a ‘Face’ To Your Business

People do business with people. Having a professional video on your website, with some or all the members of your team will dramatically increase trust between your customers and yourselves; a cornerstone in building strong, long-lasting relationships.

8. Increase Engagement With Your Brand

Using video online will help to increase engagement with your brand; particuarly if you release regualr video content. And if you make videos that are both interesting and engaging will increase the chances of viewers sharing your video and widening its reach.

Conculsion

I hope this post has been useful to you and has given you some reasons to start using video in your business. If you have any questions about video production and what it can do for your business, please don’t hesitate to get in touch with us.

8 Most Common Corporate Video Mistakes (And How To Avoid Them)

Whether you’re producing your first corporate video for your business or tenth, there are lots of traps that you could fall into.

In this post, I’m going to talk you through the 8 most common mistakes people make when they are producing a corporate video for their business. And more importantly, I’m going to tell you how to avoid making them.

It would be a huge waste of the time, money and resources it takes to produce a video, only to fall at the first hurdle. But the good news is that once you know what these common mistakes are, you’ll know how to avoid them.

So, without further ado, let’s get started…

1. Not thinking about your target audience

When you’re planning to produce a video for your business, it’s very easy to fall into the trap of producing something that you would like to watch.

But it’s so important throughout the process of producing a corporate video, not to lose sight of who you are producing a video for – your target audience, your prospects, your potential clients or customers.

Essentially, this means don’t be too sales heavy in your video, or have long, boring clips of your CEO or MD speaking to camera. And don’t focus on the features of your product too much, as this will just become uninspiring for your viewers and they will stop watching.

How to avoid this mistake

First of all, always keep you target audience in mind when writing the script and coming up with ideas and concepts for your video. And also, all the way through the filming and editing process too.

You need to focus on the problems your target audience may be facing and why they are looking for a solution to their problem. Think about their needs and interests and what makes them tick.

If you’re not entirely sure on who your target audience is, do some research. It will really help to know what they do and don’t like. What sort of videos do they enjoy watching? What problems are they facing on a day to day basis? How can you help to solve these problems?

As mentioned above, don’t focus too much on the features of your product or service; instead, think about the benefits that your product or service will bring to your target audience.

2. No clear objective in your video

It may sound very obvious, but it’s been done so many times. Don’t start down the road of producing a corporate video if you don’t know what you want it to achieve.

It can be very tempting to launch right into producing a video for the homepage of your brand new website, for example, but you need to consider what your goals are with this new video. Do you want to raise awareness of your brand? Or do you have a new product or service that you are launching? Whatever it is you want your video to achieve, make sure you think about it carefully, throughout the whole process.

The content of your video should reflect your objectives for your video as well as the wider aims and goals for your business as a whole.

How to avoid this mistake

There is no point at all in making a video for the sake of making a video. You will reap far greater rewards if you think about a problem you want to overcome or a goal you want your business to achieve.

Perhaps you are launching a new online piece of software and you want to encourage people to try it out. A video is a great way to encourage people to sign up for a free trial.

As soon as you know what it is you want your video to achieve, you’ll have a much clearer idea of how to get there and make your video a success.

3. Producing a video that’s too long

So now you’ve filmed your video, it’s time to sit down at the computer and start editing. As with every stage of producing a video, you need to think about your target audience when you’re editing. At the same time, however, you need to keep in mind the message you want to deliver as well as making your video creative and engaging.

Remember, that the average human attention span is just 8 seconds!

So unless you’re producing a training video, keeping your video short and sweet is going to see a much better conversion rate than a long video would.

When you’re looking through all the great shots you’ve filmed it can be a difficult job choosing which ones to include in your video and which ones to leave out. But using every shot is going to make your video too long and boring, and it will probably mean that your message gets lost or miscommunicated as well.

How to avoid this mistake

In short, keep your video as short as possible! If you see a great shot that you’d love to use, take a step back, think about it and ask yourself the following questions:

Is it completely relevant to the message you’re trying to deliver?
Is it going to distract the audience?
Will it add anything to your video?

If not, then leave it on the cutting room floor!

4. Trying to deliver too many messages

The most effective corporate videos generally deliver one single message.

If you try and cram in lots of messages into a single video, chances are that your viewers are going to get lost, confused and ultimately stop watching.

We recommend that you only try to deliver one message in a video. You could stretch this to two if you need to; any more than two and your video is going to become messy and lose its direction.

Just this one simple tip will help to keep your video focused and enable your viewers to enjoy watching it.

How to avoid this mistake

Think about your target audience and the goals and objectives for your video. What message do you want to deliver to your viewers?

If there’s more than one, break them down into bite-size nuggets and choose one or two of these for this video.

Consider delivering any other messages you want to communicate to your viewers in a series of different videos.

5. Forgetting your Call-to-Action

Still thinking about your objectives for your video? You’ll most likely want your viewers to take some sort of action after watching your video, which means including a Call-to-Action (CTA) in your video, usually at the end.

Your viewers aren’t mind-readers! They need to be told what you want them to do. Not all of them will do it, but you can be sure that a lot more people will do what you want them to do if you spell it out to them.

Maybe you want them to sign up to your newsletter, take free trial of your software, download a freebie you’ve created or simply share your video with their friends and colleagues. Tell them – subtly!

How to avoid this mistake

Always, always, always include a CTA in your videos, especially if it will help you to achieve the objectives for your video. And remember, it needs to be clear, persuasive and relevant to your target audience and your brand.

6. Not thinking about video placement

When you finish editing your video, the first urge you might have is to get it online – and fast! But just take a few minutes to think about where you want to use your new video, to ensure that it reaches the largest number of people from your target audience as possible.

Ideally, you should be thinking about where you are going to showcase your video online, right from the outset of the project. But sometimes this is something this is overlooked.

How to avoid this mistake

Try and think about video placement whilst you are writing the script and concept for your video. If you’re producing the video for Facebook, remember that due to the way Facebook works, some viewers may watch it without audio.

If your video is going to be used on your website’s home page, think about what other features are going to be sitting around the video and whether they will detract from it.

Maybe you’re producing this video to show at a conference or event you are exhibiting at. It’s unlikely with all the people attending the conference that viewers will be able to hear your video, so you may want to consider adding subtitles to your video; this way people stopping to look at your stand and your video will be able to read the message you’re trying to deliver.

7. Too much talking, not enough showing

The one main feature of video is that it is visual! So you need to take full advantage of this by showing your message rather than just saying it. Keeping things visually stimulating for your viewers will help to maintain their engagement and they are much more likely to remember your brand and your message.

For example, instead of filming a member of your team talking about your product, try filming your product in use and overlaying this footage over the interview.

There are some things which could be difficult to show on camera, but wherever possible try and utilise the power of visual content.

How to avoid this mistake

When you’re coming up with the concepts for your video, think about how you can showcase your product or service in action. Use footage to overlay interviews and long clips of dialogue to liven things up for your viewers.

8. No video marketing strategy

Just like all marketing, your video needs to be marketed correctly in order to make it a successful and effective investment for your business.

You need to come up with a strategy that will help your video go as far and wide as possible and ultimately, how to present your video to your target audience.

Unfortunately, there’s more to a video marketing strategy than just uploading your video to YouTube and waiting for the views and orders to come rolling in!

How to avoid this mistake

Build a solid plan for how you aim to showcase your video to your target audience. This could be through word of mouth, press releases, social media, email marketing, Search Engine Optimisation (SEO), Pay Per Click (PPC) and so much more.

Conclusion

And there we have it! A list of the 8 most common corporate video mistakes. Now you know what they are and how to avoid them, you’re well on your way to producing a fantastic corporate video for your business.

If you need any help with any part of your video, whether it be script writing, planning, filming, editing or anything else, please feel free to get in touch with us, by calling 01902 544 317, or send me an email at matt@visual8.co.uk

Here’s to your video success!


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Things Holding Businesses Back From Using Video

As with many things in life, there are certain factors that come up again and again that hold businesses back from using video; the three most common are:

  1. Fear of the camera
  2. A perception that video is expensive
  3. Belief that it doesn’t work and isn’t worth the investment

Here are our ‘cures’ for the three barriers above:

1. Cure for ‘Fear of The Camera’

This cure is simple! You don’t have to appear on camera! Are you as a person what your customers are buying? If not, then would a professional on-screen presenter represent your business for you? Or perhaps one or two of your employees would jump at the chance of appearing on camera. If you are interested in having an animation video, then we don’t need a camera as everything is created on the computer; all we may need is a voiceover, which can be carried out by yourself or we have a selection of professional voiceover artists to choose from.

2. Cure for ‘A Perception that Corporate Video Production is Expensive’

Talk to us, talk to other people who have used video for their business and see what the costs are for yourself; you may well be surprised. Find out what you get for your money, how you can benefit from your investment and what the video production process is.

3. Cure for ‘The Belief That it Doesn’t Work and isn’t Worth The Investment’

Look at some of the statistics and research for online video. Let the facts speak for themselves. Listen to the conversation about online video on social media.

Whatever your thoughts are about corporate video production and whatever is holding you back from utilising the power it holds, we hope that the above information has been useful to you. But if you have any questions about corporate video production and how it can benefit your business, please don’t hesitate to contact us.