I’m sure if you’re reading this you will have heard of YouTube. But what are the advantages of setting up a YouTube Channel for your business?

In this ever-changing digital world it’s important to do everything you can to get ahead of your competition and stand out. Whether you are running a business from home or working for a large company, using YouTube is an effective and engaging way to help advance your product or service.


With YouTube open to anyone and everyone, this is both a blessing and a curse. A blessing in that the audience on YouTube alone is vast. A curse in that anyone can upload a video to YouTube, resulting in amateurish, questionable videon content.

However, don’t let this put you off. With a YouTube Channel for your business, it shows people that you have taken the time to set this up, provide informtation about your company, organise and label your videos accurately, custom graphics and links to every video you upload. Another advantage of a YouTube Channel is is that it will very quikcly provide your business with a high degree of credibility.

All ‘Your’ Videos

If you have used YouTube before, either in a personal or business capacity, you will know just how easy it is to watch a video. But you will also have noticed how easy it is to get side-tracked from why you originally went on to YouTube, with all the other videos down the right hand side of the screen. This isn’t good for you as it drives people away from your business and your message.

There is a solution! Create a YouTube Channel for your business; this way all the video content that you have uploaded or ‘favourited’ will be viewable to your viewers – there will be no video content from anyone else on the page. Only yours.


Some businesses lend themselves well to providing a ‘behind-the-scenes’ look at how they run day-to-day. For example, a video we produced last year for a laser cutting machine company in Rugby, Warwickshire, called ‘MSS Lasers’, approached us to produce a video that showcased what they offer to their customers and what makes them so different from their competition. Watch their video here: http://msslasers.com/

This approach to using video invites potential customers and clients into the heart of your business and gives them a glimpse of what makes you different from your competition. It also gives your business a sense of transparency and honesty, which can only be a good thing.


As with all social media platforms, people can leave their comments and thoughts about your posts. YouTube is no different. You can allow people to leave their feedback on your video content and you can even join in the conversation yourself, creating a connection betweeen your business and your customers. A customer may discover your business on YouTube and trust you because of your video.

Subscribe to The Visual8 YouTube Channel here: https://www.youtube.com/channel/UCNDuc4yBN76QVeVGy4UfJlw