8 Reasons Why Video Sells Your Business Online

Using online video as part of your marketing arsenal is a fantastic way to showcase your business to a wider audience. But not just any video.

If you own a business, I’m sure you take a huge amount of pride in the image you portray to the wider world and the customer service that you provide. Well your video needs to do the same and to the same high quality that your customers expect.

Using video is still by far one of the most effective ways of communicating with your customers and prospects online. Here are just 8 of the many reasons why using video online can help your business:

1. Make You Look More Professional

Having a slick, professional video on your website adds instant credibility to your business. Showing a great video, that is relevant to your visitors search, as soon as they land on your website, will really help to sell your products and services.

2. Improve Your Search Engine Rankings

Google loves video! And it will reward your website if you have a video on there with higher search engine rankings. Improved search engine rankings will increase the visibility of your website and the number of visitors you receive.

3. Share it on Social Media

I’m sure you know about the power that social media can have on a business’ marketing. And sharing visual content, particuarly video content, will really help to improve your brand awareness and get your message out there.

4. Get Ahead of Your Competition

There are still lots of businesses that haven’t yet harnessed the power of video. If you take the step into using video in your business, you will immediately have an advantage over your competitors.

5. Reach Further Afield

With the internet playing such a huge part of our daily lives, you have the power to extend your reach right across the country if you want, or even across the world. A strong, professional video has the potential to dramatically to market your business much further than has been previously possible.

6. Keep Visitors On Your Website Longer

Having a video on your website can keep your visitors on there far longer than if there wasn’t a video. This will encourage them to take a look around at what you offer, find out more about you and also decrease your bounce rate, which will in turn help your search engine optimisation (SEO).

7. Add a ‘Face’ To Your Business

People do business with people. Having a professional video on your website, with some or all the members of your team will dramatically increase trust between your customers and yourselves; a cornerstone in building strong, long-lasting relationships.

8. Increase Engagement With Your Brand

Using video online will help to increase engagement with your brand; particuarly if you release regualr video content. And if you make videos that are both interesting and engaging will increase the chances of viewers sharing your video and widening its reach.


I hope this post has been useful to you and has given you some reasons to start using video in your business. If you have any questions about video production and what it can do for your business, please don’t hesitate to get in touch with us.