So, you’re ready to start your first (or next) video production for your business. That’s great to hear! But don’t jump right in head first and make things up along the way! It’s worth taking the time to map out the scope of your video, because this will save you time and money, as well as ensure that your video meets and exceeds your expectations.
Here are the 7 things we recommend you think about before starting your first (or next) video project:
1. Define Your Goal
Without a definitive goal or objective for your video, you’re wasting your time, because you won’t know if your video has been a success. A goal for your video could be:
– Increase sales
– Increase number of newsletter sign-ups
– Download a free e-book
– Request a quotation for your services or products
– Increase brand awareness
– Improve your search engine rankings
A definitive goal for your video will help you to plan out a much more concise message that speaks directly to your target audience.
2. Understanding your target audience
The target audience for your video is another crucial thing to think about before you jump into producing your video. The worse thing you can do is produce your video for the wrong audience! Your target audience could be:
– Existing Customers
– Brand New Customers
– Your Employees
Once you understand who your target audience for a particular video, you will have a much clearer idea of the approach you need to take with your video, for example:
– Are you trying to sell a product or service?
– Do you want to provide valuable content to a prospect?
– Are you communicating a company update to your employees?
– Does your team need training on a new piece of legislation?
3. Style of your video
There are many different approaches you can take to the style of your video and each one has it’s place. Here are some different styles to consider:
– Communication Video (Live-Action)
– Promotional Video (Live-Action)
– Corporate Video (Live-Action)
– Training Video (Live-Action)
– 2D Animation Motion Graphics
– 3D Animation Motion Graphics
– 3D Character Animation
– Kinetic Typography Animation
Depending on your target audience and the message you want to deliver, will determine the style of video you need to produce. But there are no rules when it comes to the style of video; just think about the content you need to communicate, your brand, your target audience and where they are going to watch your video.
4. Video duration
If you’re planning on using your video online, we recommend that its duration doesn’t exceed 2 minutes. Sometimes 2 minutes won’t be enough time to communicate your message.
Having said this, you’ll be surprised just how much information you can deliver in a 2 minute video, but don’t over-stuff it – be brief and concise.
You have to remember that the human attention span is short – about 8 seconds! So it’s important that you grab your viewer’s attention within those first 8 seconds of your video.
If you can deliver your message within 60 seconds, you’ll have a much better chance of your audience watching your video from start to finish.
5. Number of videos
This relates to our previous tip (Video Duration). If you have a lot of content to deliver, it might be worth breaking it down into “bite-size” chunks to make it much easier for your audience to consume.
It also means that if your audience is looking for a particular piece of information, they haven’t got to skip through a 20 minute video to find it!
6. Timeline and deadline
Does your video need to be complete by a particular date to coincide with a product launch, for example? A lot of people want their video “yesterday”! But as I’m sure you know, quality takes time.
We recommend that you leave at least 4-6 weeks to produce your video, from concept creation and script writing through to filming, editing and delivery.
As with most things in life, you get what you pay for. Setting a realistic budget is an important thing to think about before going down the road of producing a video for your business. It’s only natural to want to save money and get the best value for the money you do spend.
But one of the best pieces of advice I can give you when thinking about how much to spend is this:
Think of your video as an investment. Very often, your video will be the first impression that a potential customer will have of your business. If they watch a poor quality video, it’s not going to convince them that the quality of your products or services are worth spending their hard earned money on. First impressions are everything in this industry; make it the best you can.
So there you have it, 7 things to consider before you produce your first (or next video). I really hope that this has been a useful article for you, but if you have any questions, please don’t hesitate to contact me on 01902 544 317 or firstname.lastname@example.org.
Once you’ve answered all of the above questions, you’re ready to get started on your first (or next) video!
How much does video cost? Download our Video Pricing Brochure today!