I’m sure you’ve heard of YouTube! And you probably hear about it more and more as we are now in a truly digital world, with online marketing becoming a huge part of many businesses marketing strategy.
Part of this online marketing strategy is video.
But don’t take my word for it!
78% of people watch videos online every week
93% of marketers use video for ‘Online Marketing’, ‘Sales’ and ‘Communication
These figures (and there’s plenty more where they came from!) may not be enough to convince you to use video in your business. But maybe the following 4 reasons will:
- Video converts better than long paragraphs of text
- YouTube has 1 billion users, all over the world
- Videos allow you to grow your organic and paid traffic to your website
- Many studies have shown that your website is 53 times more likely to appear on page 1 of Google if you use video
With YouTube being the second largest search engine in the world, there is an abundance of traffic here just waiting for you.
Posting video content on your YouTube Channel is a powerful way to boost the visibility, credibility and authority of your business, large or small.
But how exactly do you harness the power of this incredible platform?
Read on to discover my 5 top tips for maximising the effectiveness of your YouTube Channel…
1. Be Consistent
The most popular YouTube Channels consistently upload video content. To get the most out of YouTube, you need to have video – and not just one – keep it coming!
Granted, there are some businesses that do great things with one video – (Dollar Shave Club is a perfect example – see video below) – but for most of us, we need to consistently push content out to our hungry audience. And even Dollar shave Club have continued to produce video content.
You haven’t got to go made here! But I’d suggest 1 or 2 videos per month to begin with and then see how you go from there.
2. Vary Your Content
To keep your audience engaged and hungry for your videos, you need to shake up the content you’re pushing out there.
So rather than lots of videos all about your business as a whole, why not try some of the following:
- Product Demonstrations
- Case Studies
- ‘Day in The Life’ videos
- Company Promo Video
3. Optimise Your YouTube Channel Page
When your viewers click through to your YouTube Channel page, you don’t want them to be faced with a boring, uninspiring page, that doesn’t represent your business the way you want it to be represented.
When you’re logged into your YouTube account, it’s so easy to change:
- Links to your website
- Links to your Social Media Channels
- Channel Description
- And so much more
Don’t forget, YouTube is still something that many businesses are yet to start using; so get ahead of your competition and build your brand on YouTube today.
If you can provide a fantastic first impression to viewers when they visit your YouTube Channel page, they will be far more likely to ‘Subscribe’ to your channel and they’ll then be notified when you release a new video – a ready and waiting audience!
4. Include a ‘Call-To-Action’
A ‘Call-to-Action’ (CTA) is an action that you want your viewers to take when they’ve watched your video; this could be one of the following, or something completely different:
- Visit your website
- Sign up to a free webinar you’re holding
- Sign up for a free whitepaper download
- Get in touch with you
- Subscribe to your YouTube Channel
- ‘Like’ your Facebook page
- Sharing your video
- Leave feedback on your video
You need to tell people what you want them to do, because most of them won’t do it on their own – they need a little nudge!
You can add these CTA’s directly into your video, by saying something along the lines of, for example, “click the link below to download a free copy of our latest…”.
You can then add the link as an ‘annotation’ in the video and/or put the link into the video description. Or even better, do both!
5. Think about your Video Titles
When people visit YouTube (and Google) they go there looking for something particular, using keywords.
Now, just to confuse you even more, a keyword is quite often made up of several words, for example:
How to grow tomatoes in my greenhouse
This, believe it or not, is a keyword! It’s what’s known as a long tail keyword and we usually recommend using long tail keywords because they are less competitive than non-long tail keywords, but still drive significant amounts of traffic.
So how do you decide upon your keywords and where do you put them?
To start with, go to YouTube and start typing into the search bar, something your ideal customer is likely to type in. YouTube will then show you what the most common keywords people use. Choose one of these as your keyword.
Important point to note here – only use ONE KEYWORD PER VIDEO. Otherwise YouTube gets confused as to what your video is actually about!
Then, once you’ve chosen your keyword, this becomes your VIDEO TITLE.
Ideally, if you can, use your keyword at the beginning of your video title, as YouTube will read your video title from left to right, just like we do and it will give it a better ranking if your keyword is at the beginning.
You also need to include your keyword in the description of your video. Again, try and place this keyword as near to the beginning of your description as possible.
I hope this short, brief guide has given you a bit of head start into getting your Business YouTube Channel off the ground.
If there’s anything you need help with or you have any questions, please don’t hesitate to get in touch with us and we’ll be more than happy to do whatever we can to get you up and running.
How much does video cost? Download our Video Pricing Brochure today!