You’ve probably all heard about the wonders of video marketing by now and are probably wondering if all the hype is all it’s cracked up to be. Is video worth the investment for your company? The answer is a resounding YES. But don’t just take our word for it. Take a look at these 45 quotes and statistics from leading companies in the market place:

  1. By 2019, video will account for 80 percent of global internet traffic. (Cisco)
  2. By 2019, nearly a million minutes of video will be shared every second. (Cisco)
  3. By 2019, it would take an individual 5 million years to watch the all the video that will be shared each month. (Cisco)
  4. By 2019, video content will be the driving factor behind 85% of search traffic in the US. (Cisco)
  5. Video ad types will boom 184% from $9.9 billion to $28 billion in ad spend – making them the fastest growing ad type. (Cowen and Company)
  6. Social video generates 1200% more shares than text and images combined. (Brightcove)
  7. There were 7.2 Trillion cross-platform video views between March 2016, and March 2017. (Tubular Insights)
  8. 70% of marketers claim video generates more conversions than any other type of content. (Vidyard)
  9. 52% of marketing professionals worldwide insist that video is the type of content with the best ROI. (Social Media Today)
  10. 4X as many customers would rather watch a video about a product than read about it. (Animoto)
  11. Almost 50% of internet users look for videos related to a product or service before visiting a store. (Google)
  12. 53% of smartphone users feel more favourable towards companies whose mobile sites or apps provide instructional video content. (Google)
  13. 4 in 5 consumers believe that demo videos are helpful. Shoppers who view video are 1.81X more likely to purchase than non-viewers. (Animoto)
  14. 55% of people consume video content thoroughly. (HubSpot)
  15. 43% of people want to see more video content from marketers. (HubSpot)
  16. 500 million people are watching Facebook videos. (Tubular Insights)
  17. Facebook users watch approximately 100 million hours of video each day and Facebook has 8 billion daily video views. (CoSchedule)
  18. CEO Mark Zuckerberg has made clear his intention to transform Facebook to a video-first platform and that the app will be “all video” by 2021. (Quartz)
  19. The average percentage of people who viewed a 360-degree video was 28.81% higher than for the same video in a non 360-degree format. (Magnifyre)
  20. Live video content is on the rise — in fact, 14% of marketers experimented with it in 2016. (Social Media Examiner.)
  21. 43% marketers plan to use interactive video in 2017. (Wyzowl)
  22. 45% of people watch more than an hour of Facebook or YouTube videos a week. (Hubspot)
  23. 14% of marketers used live videos in their social media marketing in 2016. (Social Media Examiner)
  24. 44% of SMB owners and marketers plan to put money behind video content on Facebook in 2017. (Animoto)
  25. Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017. (Tubular Labs)
  26. On Facebook, as of June 2017, views on branded or sponsored video content were up a substantial 258% compared to Q2 of 2016. Additionally, uploads of this type of content exceeded even that figure by an imposing 311% growth over the last 15 months. (Tubular Insights)
  27. Most views on sponsored video content on Facebook were generated in both December 2016 and March 2017, with each month pulling in around 2.4 billion total views. (Tubular Insights)
  28. Both May and June of 2017 saw the highest number of sponsored videos uploaded to Facebook in over a year, at around 11,000 videos per month. (Tubular Insights)
  29. A Facebook video receives, on average, 135% more organic reach than a Facebook photo. (Socialbakers)
  30. Captions on Facebook video ads increase video view time by an average of 12%. (Facebook)
  31. 1.5 billion logged-in viewers visit YouTube every single month. (Tubular Insights)
  32. On average, YouTube viewers spend over an hour a day watching videos on mobile devices alone. (Tubular Insights)
  33. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the US. (Youtube)
  34. The number of channels earning six figures per year on YouTube is up 50% y/y. (Youtube)
  35. YouTube has over a billion users—almost one-third of all people on the internet—and everyday people watch hundreds of millions of hours on YouTube and generate billions of views. (Youtube)
  36. The number of hours that people spend watching videos on YouTube is increasing 60 percent year-over-year. (Youtube)
  37. The number of people watching YouTube has increased 40 percent year-over-year since March 2014. (Youtube)
  38. Half of 18 to 34-year-old YouTube users would drop what they’re doing to watch a new video by their favourite creator. (Google)
  39. More than 500 million hours of videos are watched on YouTube each day. (Ooyala)
  40. 72 Hours of video are uploaded to YouTube every 60 seconds. (Digimind)
  41. 85% of young people watch video on YouTube, 66% on Netflix, 62% on cable/satellite TV, and 53% on Facebook. (Tubular Insights)
  42. Roughly 1.6 billion views were generated on entertainment-related content alone, with the next-highest view count of 1 billion awarded to sports-based sponsored videos. (Tubular Insights)
  43. Views on sponsored content hosted on YouTube grew 99%. (Tubular Insights)
  44. In Q2 of 2017, sponsored content with a gaming bent pulled in an impressive 195 million views. The next-highest view count came from general interest clips at 120 million. (Tubular Insights)
  45. Entertainment, beauty, and science and technology genres rounded out the top five categories YouTube audiences were more than willing to give their attention to in terms of sponsored content in Q2 of this year. (Tubular Insights)

With such compelling figures and facts as these, can you really afford to not board the video train as it continues to gain momentum?


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