So you’re interested in having a video produced for your business, but you still need some more convincing. We understand why video is such a great tool for business, so in this article we are going to cover why it is worth investing in a video that promotes your business.
1. Online Video is A Great ‘Call-To-Action’
Using online video is a proven technique of a call-to-action that provides conversions. It is an effective way of engaging prospective customers to interact and engage with your business and the products and services that you offer. It condenses pages and pages of text into a concise and informative short video. Using video gives you the opportunity to ‘show’ potential customers your work rather than just telling them. Whether you are showcasing past successes, allowing past customers to endorse your business or informing viewers about what makes you different from your competitors, video will engage your viewers in a way that written text can’t.
2. Video Helps Businesses Grow
A business that doesn’t have dynamic, interactive content such as video is going to fall behind its competitors. Consumers are getting more and more savvy and are expecting lots of engaging content; it also shows that a business is technology and progression aware.
A professionally produced video that communicates your message is the ideal way to reach this huge potential market and also shows that your business understands the needs of the modern customer.
3. Video Helps People Find Your Business
Online video has a proven track record of helping consumers find businesses online. With YouTube being the second largest search engine next to Google, there has never been a better time to harness the power of video. When people are looking for advice or business ‘how-to’ videos, one of the first places they will go is YouTube. And as a bonus, when carried out correctly, video on your website can increase your SEO (search engine optimisation) which allows potential customers to find your business online, because Google places video content on page 1 of search results.
4. Video Production is Affordable
It’s a common misconception that video production is extortionately expensive. But as new technology emerges the cost of products and services decreases. Video production is now affordable for all businesses like never before. Here at Visual8 we use new and emerging technology to keep our costs low, allowing us to not only keep prices for you that are affordable, but also professional quality video.
Visual8 Productions are based near Wolverhampton in the West Midlands, so are well located for filming across the country. If you have been in doubt about whether video production is going to benefit your business, we hope that this article has proved useful to you.
If you have any questions at all or are interested in having a video produced for your business, please don’t hesitate to get in touch with us.